Forecast with Confidence. Plan with Purpose.
We help arts organisations turn data into foresight — from predicting audience attendance and revenue to understanding donor behaviour and market trends. Our goal is simple: to empower you to make smarter, evidence-based decisions that strengthen both your impact and your bottom line.
Why Forecasting Matters
Arts organisations operate in an environment of constant change — shifting audiences, funding uncertainties, and evolving cultural trends. Forecasting helps turn that uncertainty into opportunity.
By combining data, analytics, and sector insight, forecasting enables organisations to:
Plan confidently for future attendance and income.
Allocate resources efficiently.
Make programming and marketing more strategic.
Strengthen funding applications with evidence-based projections.
Build resilience in a fast-changing cultural landscape.
At The Arts Analyst, we bring together deep arts experience and advanced data science to help cultural organisations move from reactive planning to proactive strategy.
Our Forecasting Services
🎟️ Attendance Forecasting
Attendance forecasting uses past data to predict how many visitors are likely to attend future exhibitions, performances, or festivals. This helps organisations optimise staffing, marketing, and venue operations for a better visitor experience and smarter resource use.
What We Consider:
Past attendance and ticket sales
Event type and timing
Marketing activity and engagement
Seasonality, weather and holidays
Competing events and local context
Artist or subject matter familiarity
💰 Revenue Forecasting
We project future income across key streams — ticketing, memberships, donations, retail, and grants — using financial trends, attendance data, and external economic factors. This aids organisation’s financial planning, pricing strategy, and risk management.
What We Consider:
Historical income and expenditure data
Ticket and membership pricing
Marketing conversion rates
Donor engagement patterns
Broader economic and tourism trends
👥 Membership & Retention Forecasting
Using CRM data and visitor behaviour, we identify which audiences are most likely to become members — and which members are at risk of lapsing. This allows you to focus marketing spend where it has the most impact, improve retention, and grow long-term loyalty.
What We Consider:
Member renewal and churn rates
Engagement frequency (visits, emails, events)
Demographics and motivations
Campaign performance data
❤️ Donations & Patron Forecasting
We analyse giving patterns, donor engagement, and campaign performance to predict future donations and identify high-potential supporters. This helps development teams plan realistic fundraising targets, design targeted appeals, and nurture donor relationships more effectively.
What We Consider:
Past giving frequency and amounts
Event attendance and engagement signals
Donor segmentation and wealth indicators
Seasonal and campaign timing
🌍 Market & Artist Trend Forecasting
We analyse art market data, social trends, and buyer behaviour to identify emerging areas of interest or value shifts. This supports strategic artist representation, pricing, exhibition programming and investment decisions for commercial galleries.
What We Consider:
Sales and demand trends
Media and social sentiment
Price movement and collector demographics
Comparative market analysis
National or International surveys
Our Approach
1. Data Review
We start by assessing your existing data sources — from ticketing and CRM systems to spreadsheets and surveys.
2. Model Design
We apply the right analytical tools — from trend analysis to machine learning — to create models tailored to your goals.
3. Scenario Testing
We simulate multiple outcomes (best, expected, and conservative) to help you plan for different futures.
4. Visualisation
Our interactive dashboards and reports make complex insights easy to understand and act on.
5. Action Planning
We translate data into strategy — aligning forecasting insights with your programming, marketing, and financial planning.
Case Studies
Case Study: Predicting Exhibition Attendance with 90%+ Accuracy
We built a forecasting model that predicted attendance with over 90% accuracy, helping the organisation anticipate income, operations, and ticket sales. Using market research, we also forecasted expected audience profiles, enabling more targeted and effective marketing
Case Study: Forecasting to Inform Budgeting and Membership Growth
We created a forecasting model for a major art museum to predict general attendance trends, providing data-driven insights that informed budget planning and supported the development of membership conversion strategies based on projected visitor volumes.
Ready to Get Started?
Turn uncertainty into strategy.
Whether you’re planning next season’s program, a major fundraising campaign, or a new exhibition, our forecasting services can help you make every decision more informed, confident, and sustainable.
